Sydney Dao wants to live in a world where it’s crawfish season year round, and social media is only used for sharing positivity. As a professional cheerleader a.k.a. publicist and marketing director, she has launched Houston-based designer Chloe Dao into an international brand. Prior to that, she represented designers Monique Lhuillier, Stephen Dweck and Bradley Bayou to name a few at Michael Atchison & Associates and Randall Rutledge Public Relations in New York City. She simultaneously held the roles of sales representative and PR executive while managing both partnering companies. With almost 20 years of experience in the fashion industry, Sydney has had her hand in many aspects of the business from wholesale to retail, design to runway, and tradeshows to fashion shows. She currently serves on the Fashion Advisory Boards at The Art Institute of Houston, University of Houston, and Houston Community College and is the Regional Director for The Fashion Group International of Houston. When she’s not promoting her clients, you can find her watching children’s shows with her daughter and secretly enjoying them. This year, she launched her own public relations and consulting firm, Squid Inc. and is ready to share her experience and knowledge to help small businesses make their mark in the world.